Daniel Pink on why creativity will be king in business.

I have been reading- and loving- Daniel H Pink's A Whole New Mind: Why RIght Brainers Will Rule the Future. I am very excited by the concepts that he shares, especially the idea that the ability to construct meaningful and engaging story is a required skill at this point to success in business.

Think about it... you can farm out many repeatable tasks once you have the capital to do so, but you can't farm out your vision or the dream that got you going down this path in the first place, can you? More emphasis needs to be placed on meaning and the way we transmit it in the new world of business.

So please do enjoy the story straight from the horse's mouth in this video above...