just one look at mark frauenfelder and you know he must know what he's talking about. look at those fabulous black framed glasses (i've always been a sucker for those babies)! mark probably does not remember me, but i did get a glimpse of him at craft magazine's launch party last year. he was playing with a gocco press with a bunch of kids. it was great. the other reason one should trust his judgment is that he is the mastermind behind the website with the highest grossing hits in the english language: boingboing.net
so, when i spotted mark's book, rule the web, while working at book soup, i had to take a peek. he won me over right away by clearly outlining how to generate an rss feed for a podcast, a task which is much more of a pain in the ass than you'd think. milda and i have been trying to do just that for the literature life podcast for far longer than i'd care to admit. so i was hooked on that point alone. beyond that, he goes over ho to get traffic, creating a web page on google pages, how to start a blog and many other topics, all in clear simple language with great reference sites and instructions. if you are an entrepreneur who is looking to upgrade her web savvy skills and, like me, can't admit easily when it might be better to hire outside help, this is the book for you.
thank you, mark!
Posted by: |