Many moons ago, I promised in a newsletter that I was going to read and review the Omnivore's Dilemma. I got a ton of positive responses to this announcement, then promptly got very busy and was waylaid in my reading.
We keep our promises here at Remabulous, and so here I am a few weeks late with thoughts on the book.
It is a heavy hitter. I had to go to the grocery store today to pick up a few things and found myself reading the entire milk container to make sure I was picking the organic milk from the closest dairy and found myself wanting to visit the dairy to make sure I approved of its practices. When they say the cows get to exercise, what does that mean exactly?
Food is something we take for granted on an increasingly dangerous level in this country. And sadly, instead of learning from countries with healthier attitudes than our own, we seem to pass our own practices on to them.
What does this have to do with business? A whole lot, I think, as much of what has gotten us in this mess is everything to do with business. "It's just business" is the reason behind lots of suffering. I do eat meat, and this book did not send me back to my vegetarian past, but it did ensure that the meat I do eat will come from the farmer's market and a source I can talk to about its practices rather than an anonymous grocery store.
We as entrepreneurs have such a gift we can give the world- our businesses can set the standard for new practices and ways of being in the world that can be shared with many others. Your cause may be different than mine, but these are my thoughts on why it's important to have a cause and what you can do in your business to support it: