This week's question is one that I didn't even know needed to be asked until i got the answer. I met with magician Public Relations expert, Lisa Elia of www.ClearPublicist.com. She is really a gem.
During the course of our conversation, she mentioned that many people don't know what PR is, really. I discovered that I, too, was in the majority by thinking PR is simply press releases and interfacing with the press. Wrong.
So this week's question is:
What is PR anyway?
Thanks to Lisa, I now know the answer.